The first part of what I’m going to say won’t really seem like anything new to many companies, because it really isn’t. What I’m talking about is a single marketing push centered on one common, linked theme among all of your advertising.
What this typically means is that for a period of time every kind of marketing you get done has the same general message behind it. Going beyond the message itself even the visuals of the ads are similar. If you pick up a brochure and a postcard from the same marketing push you should immediately recognize all of the similarities between the two.
Word choice, images, colors, and tone should be the same very each form of marketing you get done during this period. This way you can make sure to have additional success with all of your advertisements because they’re building upon each other to form a strong overall marketing message.
An approach like this is often done for an entire quarter in order to garner the maximum amount of exposure and give you a solid beginning and end to your marketing approach. Of course, you can do something like this over the span of a single month if you really want to. It will all depend on you and what you’re able to do.
Okay, that was the more obvious part of it, so what about the lesser known aspect?
When companies are using this approach they’ll alter all of their active marketing to fit the theme, but they often leave their indirect marketing the same. I’m referring here to letterhead printing, to envelopes, and to business cards.
If you’re going to go all out for a marketing push than change your letterhead printing to reflect it. Alter the general look of your letterheads to fit the motif of your other marketing, so even your letters are helping to get your marketing message out there.
Each business card you hand to people should have something on it that connects with your marketing push, just like each envelope a person opens from your company should be marked with the right look.
If you want to have an all encompassing marketing push than truly make it change every single aspect of your marketing. Don’t leave anything out just because it isn’t as direct in the way it markets as your other kinds of marketing material.
The more complete your marketing campaign is the more effective it’s going to be. You want everything to connect together, so make sure you’re going the full nine yards to be sure that every part of your marketing fits your theme.
Often the little things are what can boost up a marketing campaign to its greatest heights. Stop leaving out all the small forms of marketing when you don’t have to.
