Sure, they say you shouldn’t judge a book by its cover, but  let me tell you: the cover is still the first thing a person sees. And think  about all of those colorful covers you see when you go to a bookstore. Do you  really think the publishing  companies are abiding by the idea that people aren’t judging  books by their covers?
         
  Of course not, and you shouldn’t either. No matter how much  people might try to pay attention to only what’s inside something, the cover is  still going to have an impact on them. That’s why you dress up before going to  business events, because you might be the best at what you do, but if you don’t  look the part, people start to immediately doubt you.
         
  So what about your presentations? When you have a lot of  material you need to hand to someone what kind of package do you hand it to  them in? Are you using presentation folder printing in order to get the best  outer package that you possibly can for your material, or are you using a  normal folder?
         
  Don’t think that people aren’t going to be just as concerned  with the folder you hand the material to them in as they will be in the  material itself.
         
  This is like your presentation’s first impression on them. You can’t take  back a first impression and you want it to be as good as it possibly can.
         
  This will shape the rest of the presentation and set the  mood for things to come. If you begin by giving them something interesting and  that ties into the visual design of the presentation material than you’ll  immediately make a good impression and make them more open to what you have to  say.
         
  Of course, if your material looks thrown together, it  doesn’t really matter how truthful what you’re saying is, they’ll still be  inclined to disregard you for the simple fact that it wasn’t well put together.
         
  And it isn’t particularly expensive to get some presentation  folder printing taken care of. Given the impact it makes, if  you plan on handing out presentation material, you should immediately factor in  the costs of getting folders done, and assume that cost.
         
  I know it isn’t very fair that people make judgments like  this. It would be nice if the cover of the book really wasn’t that important  and people were willing to read through material no matter what the outer  package looks like.
         
  But you need to be aware of the same thing publishers are  when they make their books. The cover is important, and you need your cover to  look as good as it possibly can. Get people interested simply by looking at  your material and you’ll make sure they’ll open up your folder to see what it  has to say.